Our Story
Switchbike was founded by a team of mobility experts from different backgrounds, united by one shared passion: moving through cities in the smartest, fastest, and most enjoyable way possible. We don’t just work in mobility — we live it. Every day, we’re personally looking for the quickest way across town, constantly comparing options and asking ourselves what truly works in a modern city.
Living in Zürich, we’re lucky. The city offers an incredible mix of mobility options, and cycling in particular is gaining strong support through improved infrastructure and forward-thinking urban planning. We love that. But while the city was building better bike lanes, we felt something was missing on the other side of the equation: access to great bikes themselves.
That’s where Switchbike comes in.
We started Switchbike to make cycling more accessible to everyone — without hassle, without long-term commitments, and without sacrificing style. Our goal is simple: provide high-quality bikes that are affordable, easy to use, fun to ride, and still look great. No stress, no friction.
Our Mission
We believe that if cities invest in cycling infrastructure, it’s our responsibility to support that movement by supplying bikes that people actually want to ride, every day.
Quality and sustainability sit at the core of everything we do. From durable components to thoughtful reuse and long-lasting design.
For us, Switchbike isn’t just a service — it’s a contribution to the movement. And we’re just getting started. 🚲
Our Vision
We believe in a circular economy, where bikes are designed to last and resources are used responsibly. Every Switchbike is built with longevity in mind and supported through repair, reuse, and thoughtful recycling.
Our vision goes beyond bikes. We want to grow Switchbike into a broader portfolio of mobility services, built around a non-ownership model. Instead of buying, storing, and maintaining vehicles, people should have easy access to the flexible, affordable, and hassle-free mobility options.
We imagine a future where shared, subscription-based mobility is the default, supporting healthier lifestyles, cleaner cities, and more efficient use of resources.